MA Graphic Design

This introductory module is designed to orientate you with postgraduate study. Where does your past and present practice fit within contemporary graphic design? Which directions might you take in the future? You’ll also be challenged to expand on your own reference points as a practitioner.

Combining theory and practice, we’ll delve far beyond the aesthetic surface of graphic design. You’ll be introduced to design thinking: a research-informed, iterative process for understanding audiences, challenging assumptions, and ensuring that your designs have the right impact. This will shape your creative output before the creation stage, elevating your work as a catalyst for problem-solving.

Through the combined lens of both design and theory, we'll help you centre your practice on the UN’s sustainable development goals. Mirroring professional experience, you’ll be asked to make a successful communications strategy or campaign that prioritises eco-consciousness every step of the way – from the use of sustainable materials to the creation of impactful messaging.

For designers, the five senses are an important consideration when it comes to promoting certain customer behaviours. In this theory-based module, we’ll explore how sensory design can be used to influence brands and branded environments. You will then work collaboratively with your peers to design, present and reflect on a branded experience.

This module will delve into cognitive science: the interdisciplinary study of mind and intelligence. We'll explore how the graphic design process and typography has been revolutionised by neuroscience, evidence-based design, and AI. You’ll also be tasked with creating a statement and either choosing or creating typography that amplifies, enhances, or elucidates your message.

Contemporary design practice often focuses on user needs, and this has ultimately shaped the landscape of customer experience. In this module, you will learn how to adopt human-centred design: a problem-solving technique that puts real people at the heart of the development process.

Through several real-world case studies, we’ll explore ‘nudge theory’ in visual design. You’ll develop a profound understanding of how your projects can influence audience behaviours, shift social perceptions, and act as a catalyst for positive social change.

Together, we’ll explore how to become champions of inclusive design. Inclusive design is a design process that considers diverse groups of people and their needs in visual communication. You'll learn how to make your products, designs and services usable by as many people as reasonably possible – no matter what their age, ability, and socioeconomic background.

This module represents a pivotal point in your academic journey. Together, we’ll help you define the study focus for your Final Project. You’ll also reflect on your purpose as a graphic designer and determine the lines of enquiry you will delve into in your future practice.

This final module is your opportunity to demonstrate the vast breadth of knowledge and skills you have acquired. You’ll work independently to produce a resolved, research-informed, practical project on the topic outlined in your research proposal.